Analyze and Optimize Your Healthcare Sales and Marketing Strategy 2024 and beyond. With rule-based AI.

What is PromoPlanner?

PromoPlanner4 is a leading Healthcare Sales Force Effectiveness (SFE) and Commercial Excellence tool. It helps with Sales Force Sizing, Field Force Resource Allocation, and Call Plan Optimization. All of these features are based on 23 years of experience.

With PromoPlanner4, we can mix marketing channels by Customer Type and define your Commercial Excellence Strategy. This increases your ROI and profitability in the short and long term. You can also share your results with your team and implement a customer-centric strategy.

The average improvement of promotional ROI is 8-16% for both sales force and other marketing channels.

PromoPlanner4's powerful software, reliable processes, and visual results produce Commercial Insights quickly and easily. It enables you to make better decisions and have a significant impact on your organization's success in 2024 and beyond.

We are primarily offering PromoPlanner4 as a full-service project. This often is the most efficient solution, as you will benefit from our experience and know-how on what data goes where in the tool, making your project faster, easier, and more robust.

What Business Questions can PP4 answer for you?

Strategic Answers

• Optimal FTE Allocation by Brand?
• Sales Force Size?
• Promotional ROI?
• Sales Response?
• Carryover?

Operational Answers

• Full Customer/Brand/Team/Marketing Plan?
• Money Value of each Customer?
• Product Bag by Team/Customer?
• Segmentation?
• Optimal Reach & Frequency Call Plan by Customer/Team?
• Multi-Channel Marketing Plan?
• Before/After Simulation?

In what markets has the PromoPlanner™ been successfully implemented?

Algeria, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Belarus, Belgium, Bosnia Herzegovina, Botswana, Brazil, Bulgaria, Cameroon, Canada, Caribbean Islands, Central America, Chile, China, Colombia, Costa Rica, Croatia, Czechia, Denmark, Ecuador, Egypt, Estonia, Finland, France, Georgia, Germany, Ghana, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Kyrgyzstan, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Malaysia, Malta, Mexico, Montenegro, Morocco, Myanmar, Netherlands, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Sweden, Switzerland, Syria, Taiwan, Thailand, Tunesia, Turkey, UK, Ukraine, United Arab Emirates, USA, Uzbekistan, Venezuela, Vietnam.

That’s a lot. And most of them have been served multiple times.
Did you find your market(s)? Our experience is your advantage.

How healthcare companies prioritize a robust and consistent approach across their portfolio:

With a swift and efficient implementation of a repeatable process.

Along with utilizing the PromoPlanner4™ optimization tool, we offer data collection templates, guides, workshops, and a proven process for conducting global, regional, and local exercises.

Our team has extensive experience in such projects, and can assist in defining business questions, solutions, and deliverables through workshopping. We also facilitate data collection and validation, perform analyses and optimization, and prepare summary slide decks and presentations.

PromoPlanner™ is a hybrid expert system that combines response modeling, analog search, and industry benchmarks for healthcare industry analysis. It uses causal connection modeling to eliminate inconsistencies and provide outstanding reliability. The tool minimizes input requirements and provides fast results without compromising quality. PromoPlanner dynamically recalibrates each part of the model parameters until the outcome is coherent.

Four PromoPlanner™ advantages that work for you.

©MDECS / PromoPlanner